The Ibero-American Festival of Musical Culture Vive Latino, or simply Vive Latino, is a festival of various alternative musical genres that has been held annually since 1998 (except 1999, 2002 and 2021), at the Foro Sol in Mexico City , organized by Ocesa. Throughout its history several musical icons have been featured. The festival originally featured rock genre artists, although in recent editions the doors have been opened to other genres, which range from electronic to regional.